Paid media
Native & social acquisition
Scaled campaigns on native and social placements with creatives tailored to your policy stack and vertical mix.
Manchester · UK performance agency
High-quality, policy-safe traffic for your ad platform.
Vale Digital Marketing builds compliant, scalable campaigns that keep your inventory clean and your advertisers happy. Transparent data, no grey-hat tactics, and a UK-based team that understands platform policy.
We currently manage traffic across native, social, and search in UK & EU markets.
What we do
Full-funnel performance for brands & platforms.
We design campaigns to protect platform integrity while delivering profitable growth for advertisers. No shortcuts, no surprise violations.
Search
Search & intent capture
UK & EU search campaigns focusing on real intent, not misleading clickbait. Structured for long-term advertiser retention.
Creative
Creative & landing experiences
Policy-aligned ad creatives and landing pages that convert without triggering disapprovals or complaints.
Data
Analytics & QA layer
Full-funnel reporting, traffic quality checks, and shared dashboards to give platforms visibility into performance.
For advertising platforms
Why platforms choose Vale.
We behave like an extension of your trust & safety team. Our goal is to be the easiest, cleanest growth partner in your network.
Policy-first campaign design
Every funnel is built against your written policies and past enforcement history. We proactively submit creative concepts for review before scaling.
Transparent traffic mix
We document exactly where and how we buy media. You see vertical, geo, device, and placement breakdowns in a shared dashboard.
Clean advertiser roster
We vet advertisers for product quality and refund practices before recommending them to your platform, protecting your brand and users.
Fast feedback loops
Direct contact with our UK team for any concerns. If something ever looks borderline, it is paused and reviewed within hours, not days.
Onboarding
How we partner with advertising platforms.
1
Platform & policy review
We review your documentation, geo coverage, sensitive categories, and enforcement history to understand the guardrails.
We review your documentation, geo coverage, sensitive categories, and enforcement history to understand the guardrails.
2
Test plan & traffic forecast
Together we agree on test verticals, volumes, and KPIs. You know exactly what kinds of campaigns to expect before we launch.
Together we agree on test verticals, volumes, and KPIs. You know exactly what kinds of campaigns to expect before we launch.
3
Controlled launch
We start with small, closely monitored campaigns and share early performance & quality data so you can validate traffic.
We start with small, closely monitored campaigns and share early performance & quality data so you can validate traffic.
4
Scale with safeguards
Once performance and compliance are confirmed, we scale with caps, alerts, and agreed escalation paths in place.
Once performance and compliance are confirmed, we scale with caps, alerts, and agreed escalation paths in place.
About Vale
UK-based team, global reach.
Vale Digital Marketing operates out of Manchester, supporting platforms and advertisers across the UK, EU, and selected international markets.
Who we are
We are a performance marketing agency built specifically for long-term partnerships with advertising platforms. Our background spans media buying, compliance, and analytics, so every decision balances growth with risk management.
We believe in clear communication, honest reporting, and building relationships that survive algorithm changes and policy updates.
Address
82 King St, Manchester M2 4WQ, United Kingdom